Automated data backup solutions have become essential for businesses of all sizes to protect their valuable data from loss due to accidental deletion, hardware failure, or cyberattacks.
This report provides a comprehensive overview of the latest pricing information for automated data backup solutions, along with key factors to consider when choosing a provider.
Types of Cloud Backup
Cloud backup solutions can be categorized into three main types:
- Public Cloud Backup: This involves using a third-party provider’s public cloud infrastructure, such as Amazon Web Services (AWS) or Microsoft Azure, to store backups. Public cloud backup offers high accessibility and scalability but may have lower data security compared to other options.
- Private Cloud Backup: This involves using a dedicated, private cloud infrastructure for storing backups. Private cloud backup offers enhanced security as access is limited to those on your network, but it may have lower accessibility compared to public cloud options.
- Hybrid Cloud Backup: This involves using a combination of public and private cloud infrastructure for storing backups. Hybrid cloud backup offers a balance of accessibility, security, and cost-effectiveness.
Top Providers of Automated Data Backup Solutions
Based on our analysis, the following are some of the top providers of automated data backup solutions:
- Acronis: Acronis Cyber Protect offers a comprehensive suite of data protection features, including backup, disaster recovery, and cybersecurity.
- Veeam: Veeam Data Platform provides a single solution for Cloud, Virtual, Physical, SaaS, and Kubernetes environments.
- Rubrik: Rubrik Security Cloud offers zero trust data security and ransomware investigation.
- Druva: Druva Data Security Cloud specializes in data resiliency via a platform as a service (PaaS) model.
- Commvault: Commvault Cloud offers a unified platform for data protection, including backup, recovery, and data management.
- HYCU: HYCU provides purpose-built backup and recovery solutions for Nutanix and other platforms. HYCU differentiates itself from other cloud solutions by scoring higher in scalability, performance, efficiency, and manageability compared to Commvault.
- Cohesity: Cohesity DataProtect offers an AI-powered data security and management platform.
- NAKIVO: NAKIVO Backup & Replication provides a comprehensive data protection solution for physical, virtual, and cloud environments.
- Barracuda: Barracuda Cloud-to-Cloud Backup offers cloud-based backup and recovery for Microsoft 365 and Google Workspace.
- Carbonite: Carbonite offers a range of backup solutions for personal and business use, including server backup and cloud-to-cloud backup.
- IDrive: IDrive provides cloud backup and storage solutions for home and business users.
- Backblaze: Backblaze offers unlimited cloud backup for personal computers.
- Dropbox: Dropbox provides automatic, always-on cloud backup for fast file recovery. It includes Dropbox Backup in all its plans, offering 5,000 GB of shared storage in the Standard plan, with Advanced and Enterprise plans available for larger storage needs.
Automated Data Backup Pricing Plans and Features
This section summarizes the automated data backup pricing plans and associated features for each provider, categorized by solution type.
Solutions for Small Businesses
These solutions are typically designed for small businesses with limited IT resources and budgets.
Veeam
Veeam Data Platform Essentials is designed for small businesses and is available in one- to five-year annual subscription bundles.
It is licensed per workload and sold in five-license bundles for a maximum of 50 workloads (i.e., 10 bundles of 5 licenses each).
The MSRP is $7.13 per license per month or $85.60 per license per year.
Veeam also offers Veeam Backup for Microsoft 365, which is priced per instance per month and per GB of storage per month.
Get this, Veeam Software’s pricing can reach up to $215,000, with an average annual cost of $30,000, indicating its scalability for larger businesses as well.
Veeam offers different license types to cater to various needs:
- Subscription Licenses: Time-limited licenses that require renewal, available in 1–5 year terms.
- Rental Licenses: Typically used by service providers, billed based on usage.
- Evaluation Licenses: Trial licenses for a limited period, usually 30 days.
- NFR (Not for Resale) Licenses: Used for product demonstration, training, and education.
- Community Edition: Free with limited features, suitable for small environments.
For Microsoft 365 Backup, Veeam offers volume-based discounts with the Flex plan:
- 10-50 users: $3.50 per user
- 51-250 users: $3.15 per user
- 251+ users: $2.63 per user
| Plan | Price | Features |
|---|---|---|
| Essentials | $7.13/license/month | Backup and recovery for VMs, physical servers, NAS, cloud instances |
| Backup for Microsoft 365 | $8/instance/month + $0.04/GB/month | Backup and recovery for Microsoft 365 data |
NAKIVO
NAKIVO Backup & Replication offers a range of solutions for small businesses, with different editions and licensing options to choose from.
Product Editions:
- Pro Essentials/Pro: This edition provides a core feature set with backup, recovery, replication, and anti-ransomware capabilities.
- Enterprise Essentials/Enterprise: This edition includes all Pro Essentials/Pro features with more backup targets, Site Recovery, BaaS/DRaaS capabilities, and improved administration.
- Enterprise Plus: This edition offers a complete feature set with more integrations and extended administration.
Licensing Options:
- Subscription: Licensed per workload, billed annually upfront.
- Perpetual: One-time purchase with optional annual support and maintenance.
NAKIVO Backup & Replication offers a free trial, allowing potential customers to test the software before committing to a purchase.
| Edition | Price | Features |
|---|---|---|
| Pro Essentials/Pro | $2.50/workload/month (subscription) <br> From $229 per CPU socket (perpetual) | Basic backup and recovery features |
| Enterprise Essentials/Enterprise | $3.50/workload/month (subscription) <br> From $329 per CPU socket (perpetual) | Advanced backup and recovery features, cloud backup, site recovery |
| Enterprise Plus | Contact NAKIVO | All Enterprise Essentials/Enterprise features plus advanced features |
Carbonite
Carbonite offers a range of plans for personal and professional use, catering to small businesses with its professional plans.
Personal Plans:
- Basic: This plan starts at $8 per month for one computer.
- Plus: This plan starts at $8 per month and adds external hard drive backup.
- Prime: This plan starts at $8 per month and adds automatic video backup.
Professional Plans:
- Core: This plan starts at $24 per month for up to 25 computers and includes 250 GB of cloud backup.
- Power: This plan starts at $24 per month and adds one server to the Core plan features.
- Ultimate: This plan starts at $24 per month and adds unlimited servers to the Core plan features.
Carbonite offers a 15-day free trial for its personal plans, allowing users to try the service before committing to a subscription.
Users can also buy a two- or three-year subscription for professional plans, which will give them a 5% or 10% discount, respectively.
Carbonite supports backing up files on external hard drives and NAS drives, providing flexibility for users with diverse storage needs.
| Plan | Price | Features |
|---|---|---|
| Personal Basic | $8/month | Backup for one computer |
| Personal Plus | $8/month | External hard drive backup |
| Personal Prime | $8/month | Automatic video backup |
| Professional Core | $24/month | Backup for up to 25 computers, 250 GB cloud backup |
| Professional Power | $24/month | One server + up to 25 computers |
| Professional Ultimate | $24/month | Unlimited servers + up to 25 computers |
Enterprise-Grade Solutions
These automated data backup solutions are designed for larger organizations with more complex IT environments and higher data protection requirements.
Acronis
Acronis Cyber Protect offers a range of pricing plans based on the level of protection and features required.
- Essential: This plan starts at $39.99 per year for one computer and includes features like full image backup, active disk cloning, and ransomware protection.
- Advanced: This plan starts at $40.59 per year and adds features like cloud backup and anti-malware to the Essential plan features.
- Premium: This plan starts at $62.49 per year and includes advanced features like blockchain certification and electronic signature to the Advanced plan features.
Acronis also offers Cyber Protect Cloud services, which are priced based on the volume of data protected.
In fact, Acronis Cyber Protect Cloud charges less for data stored locally than for data stored in Acronis’ data centers, providing a cost-saving option for businesses that prefer to maintain local control over their data.
Acronis focuses on providing cost-effective endpoint security for Managed Service Providers (MSPs), starting at $1 per endpoint.
This makes Acronis a viable option for MSPs looking to offer comprehensive data protection and security services to their clients.
| Plan | Price | Features |
|---|---|---|
| Essential | $39.99/year | Full image backup, active disk cloning, ransomware protection |
| Advanced | $40.59/year | Cloud backup, anti-malware |
| Premium | $62.49/year | Blockchain certification, electronic signature |
| Cyber Protect Cloud | Varies | Based on data volume, lower cost for local storage |
Rubrik
Rubrik offers a comprehensive data security and data protection platform with a range of features, including Zero Trust Data Protection and ransomware investigation. Rubrik offers three pricing tiers:
- Foundation: This plan covers enterprise, cloud, and SaaS systems and includes a data security command center and mass recovery capabilities.
- Business: This plan adds anomaly detection to the Foundation plan features.
- Enterprise: This plan includes sensitive data monitoring, threat monitoring, threat hunting, threat containment, and cyber recovery simulation.
Rubrik encourages customers to purchase the premium Enterprise tier by offering exclusive features like sensitive data monitoring and cyber recovery simulation in that tier.
The maximum price for Rubrik software can reach around $160,000, with an average annual cost of about $57,000.
| Plan | Features |
|---|---|
| Foundation | Enterprise, cloud, and SaaS data protection, data security command center, mass recovery |
| Business | Anomaly detection |
| Enterprise | Sensitive data monitoring, threat monitoring, threat hunting, threat containment, cyber recovery simulation |
Druva
Druva offers a SaaS-based data protection and management platform with a consumption-based pricing model.
This model eliminates hardware and software costs, optimizes network and storage consumption with global, source deduplication, and allows businesses to scale their data protection needs up or down as required.
The average annual cost for Druva software is about $46,000.
Druva offers several products:
- Druva CloudRanger: This product offers automated scheduling and backup policies for businesses, ensuring secure and reliable data recovery.
- Druva inSync: This is a SaaS-based data protection and management solution for edge, on-premises, and cloud workloads. It is infinitely scalable, completely autonomous, and globally accessible.
- Druva Phoenix: This is a cloud-based data security solution offering comprehensive backup and disaster recovery services. It simplifies data protection, reduces costs, and provides accelerated recovery from cyberattacks.
| Workload | Pricing Model |
|---|---|
| Hybrid | Credit-based, per TB |
| SaaS Applications | Per user/month |
| End-User | Per user/month |
| Public Cloud | Credit-based, per TB |
Commvault
Commvault offers a unified platform for data protection with a range of features, including a single-tenant, air-gapped control plane in its higher-tiered packages for enhanced security and isolation.
And they also provides cost optimization features, such as tiered storage and cloud storage options, allowing businesses to manage their storage costs effectively.
Commvault offers various packages with different features:
- Cyber Recovery: This package offers advanced features like a single-tenant, air-gapped control plane, Commvault remote-managed platform service, and a ransomware recovery response team.
- Metallic Cloud Storage Service: This service provides secure and scalable cloud storage for backups and archives.
| Plan | Price | Features |
|---|---|---|
| Microsoft 365 Backup – Standard | $1.70/user/month | 5 GB per user |
| Microsoft 365 Backup – Enterprise | $3.60/user/month | 50 GB per user |
| Salesforce Backup | $3.60/user/month | Unlimited storage |
HYCU
HYCU provides purpose-built backup and recovery solutions with a focus on reducing Total Cost of Ownership by 50% and offering a fully managed service.
HYCU’s list pricing starts at $1,500/socket. HYCU also offers key features like application-aware workflow recovery and full integration with Nutanix Prism, simplifying data protection for Nutanix users.
| Plan | Price | Features |
|---|---|---|
| Starter Bundle | $199/month | Automated backup policies, one-click restore, built-in disaster recovery |
| Data Protection for Nutanix | Varies | Subscription license for Nutanix platforms |
| Data Protection for Enterprise Cloud | Varies | Subscription license for enterprise cloud environments |
Cohesity
Cohesity Data Platform is compatible with preexisting enterprise data storage solutions, allowing companies to integrate Cohesity into their existing infrastructure without significant upfront costs.
And this also includes all necessary licenses at no additional cost, potentially offering cost savings compared to other solutions with separate license fees.
Cohesity offers DataProtect on the AWS Marketplace with a 12-month contract for $29,100 per 10 back-end TBs.
This includes backup and recovery across on-premises and cloud workloads, up to 3 AWS Regions, and premium support.
Cohesity also offers DataProtect delivered as a service on AWS data plane with a 99.9% uptime SLA, 30-day data retention, and unlimited capacity.
| Plan | Price | Features |
|---|---|---|
| DataProtect on AWS Marketplace | $29,100/10 TB/year | Backup and recovery, up to 3 AWS Regions, premium support |
| DataProtect as a Service | Varies | 99.9% uptime SLA, 30-day data retention, unlimited capacity |
Cloud-to-Cloud Backup Solutions
These solutions focus on protecting data stored in cloud applications, such as Microsoft 365 and Google Workspace.
Barracuda
Barracuda Cloud-to-Cloud Backup offers advanced search and granular recovery features, allowing users to easily find and restore specific items, folders, and mailboxes. Barracuda offers three ways to protect email, data, and users:
- Advanced: This plan provides essential email security features.
- Premium: This plan includes all Advanced features plus Cloud-to-Cloud Backup for Microsoft 365 data protection.
- Premium Plus: This plan includes all Premium features plus end-user training and simplified archiving for eDiscovery and regulatory compliance.
Barracuda Cloud-to-Cloud Backup is available standalone or as part of the Email Protection Premium Plus subscription. The standalone Cloud-to-Cloud Backup starts at $3.40 per user per month.
| Plan | Price | Features |
|---|---|---|
| Cloud-to-Cloud Backup | $3.40/user/month | Backup and recovery for Microsoft 365 and Entra ID, advanced search, granular recovery |
| Email Protection Premium Plus | $5/user/month | Email protection, Cloud-to-Cloud Backup |
IDrive
IDrive offers a range of plans for personal and business use, including IDrive 360, an endpoint cloud backup solution for MSPs. IDrive BMR Pro offers unlimited licenses, making it a cost-effective solution for businesses with multiple computers. IDrive also offers IDrive e2, a cloud object storage solution that supports storing data in the cloud, off-site disaster recovery, an active and accessible data archive, and long-term storage.
| Plan | Price | Features |
|---|---|---|
| Personal | $2.95/year for 100 GB <br> $1.95/month for 500 GB | 100 GB or 500 GB storage |
| Business | $99.50/year | 5 TB storage |
| IDrive 360 | $14.95/month | Endpoint cloud backup for MSPs |
Backblaze
Backblaze offers unlimited cloud backup for personal computers with no restrictions on file size for backup and restore. This makes Backblaze a flexible solution for users with large files or diverse data types. Backblaze offers unlimited storage capacity and data retention for personal computers at a competitive price.
| Plan | Price | Features |
|---|---|---|
| Unlimited Backup | $9/month | Unlimited cloud backup for personal computers, no file size restrictions, unlimited data retention |
Read also: Your Guide to Cloud-Based Automated Data Backup
Comparison of Automated Data Backup Pricing Plans
Comparing pricing plans across different cloud backup providers can be challenging due to the varying features and pricing models.
However, some key factors to consider include storage capacity, number of devices, data retention period, and features.
IDrive vs. Backblaze
| Feature | IDrive | Backblaze |
|---|---|---|
| Storage Capacity | 100 GB (personal) <br> 5 TB (business) | Unlimited |
| Number of Devices | Unlimited | Unlimited |
| Data Retention Period | Not specified | Forever |
| Pricing | $2.95/year (personal) <br> $99.50/year (business) | $9/month |
Backblaze offers unlimited storage capacity and data retention for personal computers at a competitive price. IDrive also offers unlimited storage for some of its business plans. However, IDrive’s personal plan has a limited storage capacity.
Acronis vs. Veeam
| Feature | Acronis | Veeam |
|---|---|---|
| Storage Capacity | Tiered pricing based on storage capacity | Tiered pricing based on workload |
| Number of Devices | 1 computer (Essential plan) | Up to 50 workloads (Essentials plan) |
| Data Retention Period | Not specified | Not specified |
| Pricing | Starts at $39.99/year (Essential plan) | Starts at $7.13/license/month (Essentials plan) |
Both Acronis and Veeam offer tiered pricing, but Acronis bases its pricing on storage capacity while Veeam bases it on workload.
Acronis’s Essential plan is designed for individual users, while Veeam’s Essentials plan caters to small businesses.
Rubrik vs. Druva
| Feature | Rubrik | Druva |
|---|---|---|
| Storage Capacity | Not specified | Unlimited (DataProtect as a Service) |
| Number of Devices | Not specified | Not specified |
| Data Retention Period | Not specified | 30 days (DataProtect as a Service) |
| Pricing | Maximum price of $160,000, average annual cost of $57,000 | Average annual cost of $46,000 |
Rubrik and Druva offer different pricing models.
Rubrik’s pricing is based on tiers with varying features, while Druva offers a consumption-based pricing model.
Commvault vs. HYCU
| Feature | Commvault | HYCU |
|---|---|---|
| Storage Capacity | 5 GB per user (Microsoft 365 Backup – Standard) <br> Unlimited (Salesforce Backup) | Not specified |
| Number of Devices | Not specified | Not specified |
| Data Retention Period | Not specified | Not specified |
| Pricing | Starts at $1.70/user/month (Microsoft 365 Backup – Standard) | Starts at $1,500/socket |
Commvault and HYCU offer different pricing structures. Commvault’s pricing for Microsoft 365 Backup is per user, while its Salesforce Backup offers unlimited storage. HYCU’s pricing starts at a per-socket rate.
Cohesity vs. NAKIVO
| Feature | Cohesity | NAKIVO |
|---|---|---|
| Storage Capacity | 10 back-end TBs (DataProtect on AWS Marketplace) <br> Unlimited (DataProtect as a Service) | Not specified |
| Number of Devices | Not specified | Not specified |
| Data Retention Period | 30 days (DataProtect as a Service) | Not specified |
| Pricing | $29,100/10 TB/year (DataProtect on AWS Marketplace) | Starts at $2.50/workload/month (Pro Essentials/Pro) |
Cohesity and NAKIVO offer different pricing models. Cohesity’s DataProtect on AWS Marketplace is priced per TB, while its DataProtect as a Service offers unlimited capacity. NAKIVO’s pricing is based on workload.
Barracuda vs. Carbonite
| Feature | Barracuda | Carbonite |
|---|---|---|
| Storage Capacity | Not specified | 250 GB (Professional Core) |
| Number of Devices | Not specified | Up to 25 computers (Professional Core) |
| Data Retention Period | Not specified | Not specified |
| Pricing | Starts at $3.40/user/month (Cloud-to-Cloud Backup) | Starts at $24/month (Professional Core) |
Barracuda and Carbonite offer different pricing structures. Barracuda’s Cloud-to-Cloud Backup is priced per user, while Carbonite’s Professional Core plan is priced per month for a specific number of computers.
Ongoing Promotions and Discounts
Many providers offer ongoing promotions and discounts to attract new customers or encourage renewals. It’s essential to check the provider’s website or contact their sales team to inquire about current promotions and discounts. Here are some examples of promotions and discounts offered by various providers:
- Acronis: Offers a 100% rebate for MSPs who switch to Acronis Cyber Protect Cloud.
- Veeam: Offers a 15% discount on Veeam Backup for Microsoft 365 for a limited time.
- Druva: Offers 6 months of free Azure VM backup with 35 credits.
- Carbonite: Offers a 5% or 10% discount for two- or three-year subscriptions, respectively.
Reviews and Comparisons
Customer reviews and comparisons can provide valuable insights into the strengths and weaknesses of different automated data backup solutions. Here’s a summary of key takeaways from our analysis of customer reviews:
| Provider | Positive Reviews | Negative Reviews |
|---|---|---|
| Acronis | Comprehensive features, ease of use, strong security | Occasional software issues, need for support intervention |
| Veeam | Reliability, stability, excellent customer support | Some delays in support response times |
| Rubrik | Excellent customer service, ease of use, strong security features | Higher pricing compared to some competitors |
| Druva | Comprehensive data protection, ease of deployment, excellent customer support | Limited information on specific pricing plans |
| Commvault | Comprehensive features, multi-cloud support, ransomware defense | Platform complexity, learning curve |
| HYCU | Ease of use, reliability, strong Nutanix integration | Limited third-party integrations |
| Cohesity | Ease of use, performance, scalability, excellent customer support | Some concerns about reporting capabilities |
| NAKIVO | Cost-effectiveness, ease of use, comprehensive feature set | Limited customization in reporting |
| Barracuda | Ease of use, comprehensive protection, reliable performance | Can be slow at times when searching for emails to restore |
| Carbonite | Ease of use, affordability | Limited features, slower upload speeds |
| IDrive BMR | Comprehensive features, generous storage quotas, reasonable pricing | Interface can sometimes load slowly |
| IDrive 360 | Comprehensive features, unlimited storage, strong security | Console loading time can be slow |
Recommendations for Various Customer Types
This section provides tailored recommendations for different customer types based on their specific needs and priorities.
Home Users:
- Truehost Vault: Offers competitive prices from as low as $99 per month and you get to monitor up to 5 machines.
- Backblaze: Offers unlimited storage and data retention at a competitive price, making it ideal for users with large amounts of data or who prioritize long-term storage.
- Acronis True Image: Provides a user-friendly interface and comprehensive backup options, including mobile backup and Microsoft 365 backup, making it suitable for users who value ease of use and diverse backup needs.
- IDrive: Offers a good balance of features and affordability, with options for personal and family plans.
Small Businesses:
- Veeam Data Platform Essentials: Provides comprehensive protection for various platforms, including virtual, physical, and cloud, making it a versatile solution for small businesses with diverse IT environments.
- NAKIVO Backup & Replication: Offers a range of editions and licensing options to suit different needs and budgets, with a focus on cost-effectiveness and ease of use.
- Carbonite: Offers affordable plans with options for server backup, making it suitable for small businesses with limited budgets and basic server protection needs.
Large Enterprises:
- Rubrik Security Cloud: Offers a comprehensive data security platform with advanced features like Zero Trust Data Protection and ransomware investigation, making it suitable for enterprises with high security requirements.
- Druva Data Security Cloud: Provides a scalable and cost-effective SaaS-based solution with a consumption-based pricing model, making it ideal for enterprises with fluctuating data protection needs.
- Commvault Cloud: Offers a unified platform for data protection with a range of features, including advanced security options and cost optimization features, making it suitable for enterprises with complex IT environments.
- HYCU: Offers purpose-built backup and recovery solutions with a focus on reducing Total Cost of Ownership and offering a fully managed service, making it a good option for enterprises looking for a streamlined and efficient solution.
- Cohesity DataProtect: Offers an AI-powered data security and management platform with compatibility with pre-existing enterprise data storage solutions, making it a good choice for enterprises looking to integrate data protection into their existing infrastructure.
Managed Service Providers (MSPs):
- Acronis Cyber Protect Cloud: Offers a cost-effective solution for MSPs with a focus on endpoint security, starting at $1 per endpoint.
- IDrive 360: Provides an endpoint cloud backup solution with comprehensive features and unlimited storage.
Key Factors to Consider When Choosing a Data Backup Provider
When choosing an automated data backup provider, it’s crucial to consider the following factors:
- Specific Needs: Identify your specific backup and recovery needs, such as the type and amount of data you need to protect, the required recovery time objective (RTO), and the recovery point objective (RPO).
- Features: Evaluate the features offered by each provider, such as backup types, recovery options, security features, and integration with your existing infrastructure.
- Pricing: Compare the pricing plans of different providers, considering factors like storage capacity, number of devices, and data retention period.
- Scalability: Choose a solution that can scale with your business needs as your data grows and your IT environment evolves.
- Security: Ensure the provider offers robust security features, such as encryption, access controls, and compliance certifications, to protect your data from unauthorized access and cyber threats.
- Geographical Redundancy: Consider solutions that offer geographical redundancy options, allowing you to utilize multiple data centers in different locations to protect against regional disasters.
- Support: Evaluate the provider’s customer support options, including availability, responsiveness, and expertise.
- Reviews: Read customer reviews and comparisons to gain insights into the strengths and weaknesses of different providers.
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Final Thoughts
Automated data backup solutions are essential for businesses of all sizes to protect their valuable data.
This report has provided a comprehensive overview of the latest pricing information for automated data backup solutions, along with key factors to consider when choosing a provider.
The market offers a wide range of solutions with different pricing models, features, and target audiences.
Key trends observed include a shift towards consumption-based pricing, increased focus on cloud-to-cloud backup solutions, and the integration of advanced security features like ransomware protection.
When choosing a provider, businesses should carefully evaluate their specific needs and compare the features, pricing, and reviews of different solutions.
To make an informed decision, we recommend exploring the provider websites or contacting their sales teams for more detailed information and to inquire about current promotions and discounts.
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