Yes! Business blogging 101! I understand how hard it is to get into a new field and be expected to win. But since you are here, it shows how committed you are to seeing it through, and that is exactly what you are going to get.
If blogging is something new to you, this article is for you.
We will cover all the basic stuff you need to get going. I will even touch on what you need to do to get your website ranking on Google and get those good ‘ol organic traffic.
All in all, we will discuss what business blogging is and how it can help you in your marketing strategies.
If that sounds great, let’s get right to it, shall we?
What is Business Blogging?
It is nothing fancy by the way. And to understand it, we must first talk about the bloggers.
Bloggers are typically the ones who write about a certain topic or product, and they have an audience to which they can reach out.
And then enter the businesses.
Businesses often hire these bloggers to talk about their products and services on their blogs. This helps them get more exposure for their brand, as well as makes them appear more professional.
At the same time, these blogs also allow a company to make themselves appear more legitimate by having a third-party vouch for them. There are many benefits of business blogging that businesses should consider when deciding whether or not they want to start it up. And we will cover some in a minute.
So, what is business blogging?
Well, instead of contacting other blog owners to cover your business, how about you create your own blog, attach it to your company website, and start publishing blogs?
That’s now business blogging, a form of writing that focuses on the business-related aspects of an organization. It is a way for companies to share their stories, knowledge and expertise with the world.
Immediately, you can see what kind of articles you will be writing, right?
Why is Business Blogging Important?
Business blogging has many advantages. It can help you generate traffic, build your brand, and create a community of loyal readers.
Business blogging is important because it helps you connect with the audience and give them the content they are looking for. It also helps to promote your business in a way that doesn’t cost you anything but time.
In fact, Business blogging has been around for quite some time now and it has grown in popularity over the years.
It is largely used by entrepreneurs who want to inform their audience about their latest product or service offerings, or those who want to share what they have learned with other people who are also in the same business as them.
Let’s talk about each in a little detail:
a). Generate Traffic
See, when a company depends on people visiting their website to make a purchase, you kind of need to ensure that you always have people on the site, right?
One of the ways to do that is by spending money. For example, you can use Facebook ads to drive traffic to your blog.
The major problem with this method is that it’s not sustainable, especially if you are working on a shoestring budget.
That is where blogging comes in.
If you can start producing and publishing valuable articles about your products or services, you can generate free traffic through search engines.
b). Build Your Brand
As more and more people start reading your blogs, they start following your advice and even seeing results from your recommendations.
These readers then start seeing you as an expert in your field, and will often come to you for advice.
That is how you build a brand, by publishing content around your expertise. And not just any content, valuable content.
I need you to keep that in mind because it will come up again and again throughout this business blogging 101 guides.
c). Generate Sales
With a blog, you can produce content about your products or services, and then ask readers towards the end, to take action by placing an order, making a reservation, or booking an appointment, whichever makes sense to your business.
For example, you can write a review of your best selling books (if your business deals on books) and then link to your shop where the readers can place orders.
Does that make sense?
There are more benefits of getting into business blogging, but these three are enough to get any serious person going.
How to Setup a Basic Blog Site and Make Your Company or Brand Stand Out in the Crowd
We’ve already established that a blog is a great way to get your company or brand in front of as many people as possible. It is also a great way to generate content and build an online presence that is more than just a website.
The first step in setting up your blog is choosing the right platform. There are many platforms that you can choose from, but WordPress is one of the most popular choices because it provides easy-to-use templates and plugins for all types of businesses.
Once you have chosen the platform, it is time to register a domain name, get hosting and set up your first WordPress blog.
A domain name is the unique web address people will use to access your blog. Now, if you already have a business website, you don’t need to register a brand new one. Just add a blog section to your existing website.
After you’ve created your blog, you need to decide which type of website design is best for your business. You can hire a web designer to help you build the website or use an existing design as a starting point for your custom design.
Finally, start publishing content.
What should you write about?
Keep reading to find out!
In the meantime, as you publish content, make sure to keep it fresh each week so that people can’t get bored of what you have to say. If people like what you have to say, they will share your content with their friends, and if people share your content with their friends, you may start to see a spike in traffic.
What Type of Content Should You Write in Your Business Blog?
Identifying the type of content to write on your business blog shouldn’t be that hard. Just think about what your audience is interested in.
What type of content will be most beneficial to them?
It is important to start with a blog post that is related to the topic your business is all about. It is best if you can write the article in a way that people can relate to and understand.
You should also think about what type of content will help your business grow.
Are there any other types of content that could help push more of your products?
Here is a list of content types to publish on your business blog:
- Report current news in your industry
- Post a case study. This works best if you are some kind of service business where your next client depends on your results
- Interview an expert
- Showcase a new feature. Perfect for tech businesses
- Write a how-to post
- Show how customers use your product
- Highlight customer stories
- List things to avoid
- Run a survey and list the results
- Answer frequently asked questions
These should get your creative juices flowing.
How often should you be blogging?
As a business owner, it is important to know how often you should be blogging. This can help you make sure that you are posting content that will be helpful and engaging for your target audience.
In order to determine the best frequency of blog posts, you should consider the following: your audience, your business goals, and what type of content you are creating.
Your audience is the most important aspect of determining the frequency of your blog posts.
Business owners should be posting about once a week on average. This is for a variety of reasons, including the amount of time it takes to create content, the amount of time it takes for these articles to be digested by your audience, and keeping up with competitors.
How long should each article be on your business blog?
Each article on your business blog should be at least 800 words. This is a general rule of thumb for most business blogs, but it’s important to keep in mind that you don’t want to make the articles too short.
The longer the article, the more detail it gets, and more chances of ranking for more keywords on Google.
Let’s talk business blogging SEO!
How about SEO?
SEO is an acronym for Search Engine Optimization. It is a process of optimizing your website or content so that it can rank higher in search engines like Google and Bing.
The goal of SEO is to increase the number of visitors to your website by ranking high in search results.
SEO consists of three main activities: on-site optimization, off-site optimization, and link building.
- On-site optimization includes things like making sure that the website’s content is optimized for the keywords it is trying to rank for, ensuring that the site loads quickly, checking for broken links or 404 errors, ensuring that all pages have titles and meta descriptions with relevant keywords, using Schema Markup on all web pages and making sure that all keyword-rich content is properly formatted for indexing.
- Off-site optimization includes making sure that guest posts are not duplicated on different websites, finding relevant and highly trafficked backlinks from other websites, adding links to your website from relevant websites (even if those sites don’t have a reciprocal link), and applying for Google News to be listed in the “Top Stories ” sections of the search results.
- Link building includes things like creating high-quality guest posts, answers to questions on Quora, tweets from relevant people in your industry, and other sources of backlinks that are not often thought about.