A Contact Us page is a crucial component of any website, providing visitors with a way to get in touch with you directly. WordPress offers a variety of methods to create and customize a Contact Us page, whether you’re a beginner or an advanced user. In this piece, we’ll show you how to create a Contact Us Page in WordPress.
Understanding the Contact Us Page
A Contact Us page serves as a vital bridge between website users and the website owners or team. Its purpose is to provide users with an accessible means of reaching out for assistance, feedback, or inquiries.
Structure of a Contact Us Page
Typically, a Contact Us page consists of a form where users can enter their contact information and compose a message. This form usually includes these essential Information:
a). Welcome message
Explain why visitors should contact you and how you can assist them. Keep it concise and informative.
b). Contact form
Provide a user-friendly form for visitors to submit inquiries or requests.
c). Email address
Include a professional email address that is actively monitored.
d). Phone number
Provide a clear and accessible phone number for immediate contact.
Nice-to-Have Information to Include
a). Business hours
Specify the days and times when your business is available to respond to inquiries.
b). Social media links
Include links to your active social media accounts for alternative communication channels.
c). Address
If you have a physical location that customers can visit, provide your street address and any necessary directions.
d). FAQs
Answer common questions to simplify the contact process and reduce the need for direct inquiries.
e). Testimonials
Display positive feedback from satisfied customers to build trust and credibility.
f). Call-to-action
Encourage visitors to take the next step, such as submitting a form or calling your number.
Other interesting information to add
1. Map and Location Information
Embed a map that displays the physical location of your business.
2. Contact Form
Provide a form where visitors can submit their information to get in touch with you.
3. Blog Promotion
Add a call-to-action and links to your blog posts to encourage visitors to explore your content.
4. Contact Request Process
Explain the process you follow when handling contact requests.
5. Customer Support Information
Include live chat or a phone number for immediate assistance.
6. Business Credentials
Display trade registrations or certifications to establish the legitimacy of your company.
7. Company Motto
Place a banner with your company motto or a statement on how you approach customer service.
Making to Your Business
Consider the nature of your business when deciding which information to include.
For example:
▪️Contact forms are essential for service-based businesses like house-moving companies.
▪️Contact forms may be less necessary for businesses like small cafes with limited customer interactions.
Benefits of a Contact Us Page
1. Facilitates Direct Communication
A Contact Us page offers a simplified method for users to reach out to website owners or support teams. This direct line of communication ensures that inquiries, issues, or suggestions are directed to the appropriate channels without unnecessary intermediaries, enabling timely responses and resolutions.
2. Provides Support and Feedback Channels
It provides customers with a simple way to get support, report problems, or submit comments. This accessibility not only helps customers resolve issues more quickly but also allows website administrators to obtain useful insights and suggestions for improvement, thereby improving overall service quality.
3. Improves accessibility and accountability.
A Contact Us page displays the website owner’s dedication to customer service and responsibility for answering user requests. This transparency promotes trust and legitimacy, giving users greater confidence in their interactions with the site.
4. Improves User Experience
An easy-to-find and user-friendly Contact Us page improves the overall user experience by providing a clear pathway for problem resolution and information acquisition. It minimizes frustration and ensures users can quickly get the help they need, contributing to greater satisfaction and loyalty.
5. Strengthens Brand Image
A well-designed Contact Us page reflects positively on the brand, conveying professionalism and reliability. It helps establish a strong brand presence by showing that the company is approachable and invested in customer relationships.
6. Facilitates Effective Issue Tracking
The page can serve as a central hub for collecting user inquiries, complaints, and suggestions, which can be systematically tracked and managed. This organized approach enables better analysis of user feedback, leading to more informed decision-making and improvements.
7. Encourages User Engagement
By making it easy for users to get in touch, the Contact Us page can promote more active engagement. Users who feel they have an easy way to communicate are more likely to participate in surveys, share their experiences, or provide valuable input.
8. Provides Legal and Compliance Benefits
In some industries, having a Contact Us page is a legal requirement to ensure users have the means to address grievances or seek redress. It also helps ensure compliance with regulations related to customer communication and data protection.
9. Supports Marketing and Business Development
Inquiries received through the Contact Us page can reveal potential leads or business opportunities. This information can be used for marketing strategies, partnerships, or product development, contributing to business growth.
10. Offers Multichannel Communication Options
By including various contact methods—such as email, phone numbers, and social media links—the page provides users with multiple ways to reach out. This flexibility caters to different user preferences and increases the likelihood of successful communication.
Creating a User-Friendly Contact Us Page in WordPress
Here’s a guide to building a user-friendly Contact Us page in WordPress:
Step 1: Accessing Your WordPress Dashboard:
Begin by logging in to your WordPress admin panel. This is typically accessed at yourwebsite.com/wp-admin.
Step 2: Creating a New Page:
Go to Pages > Add New within your WordPress dashboard.
Title your page Contact Us or something similar.
Optionally, include a brief introduction encouraging visitors to reach out or explaining response times.
Step 3: Adding a Contact Form:
An essential element for collecting messages is a contact form. Here’s how to use a plugin to simplify the process:
✔Installing a Contact Form Plugin:
▪Search for popular contact form plugins like Contact Form 7, WPForms, or Gravity Forms.
For this tutorial, we’ll use WPForms Lite, a free and user-friendly plugin.
To install WPForms Lite, log in to your WordPress dashboard and navigate to Plugins » Add New.
In the search field, type WPForms and click Install Now.
Once installed, activate the plugin by clicking the Activate button. If the plugins menu is not visible
✔Creating the Contact Form:
With WPForms activated, you’re ready to create a contact form. Go to WPForms » All Forms in your WordPress admin panel
Click Add New.
This action opens the WPForms drag-and-drop form builder. Name your contact form.
Select a template. Hover over a template and click Use Template to choose it.
WPForms Lite offers over 20 free templates.
For this example, we’ll use the Simple Contact Form template, which includes fields for Name, Email, and Message.
To modify form fields, click on them to open the Field Options panel on the left, where you can make adjustments.
You can also drag and drop fields to reorder them.
To add new fields, select from the available options in the left sidebar and drag them onto your form, or click them to add automatically.
Once you’ve finished customizing your form, click ‘Save’.
Step 4: Configure Form Notifications and Confirmations
After creating your contact form, configure the notification and confirmation settings.
Form confirmation is what users see after submitting the form. You can customize this message in the Confirmation Message box under the Confirmations tab.
Alternatively, to redirect users to a different page, select Go to URL from the Confirmation Type dropdown and enter the desired URL.
Make sure to click Save after making changes.
For form notifications, go to the Notifications tab under the Settings menu. WPForms’ default settings are suitable for beginners, with pre-filled fields for the admin email and other details.
If you want to send notifications to a different or multiple email address, adjust the Send To Email Address field accordingly.
The Email Subject Line is pre-filled with your form’s name, and the form name is populated with your user’s name. Replies to form inquiries will be sent to the email address provided by the user.
Remember to click Save to apply any changes.
Step 5: Customizing Your Contact Us Page:
✔Adding Contact Form to Contact Us Page
Now that you’ve configured your WordPress contact form, it’s time to add it to a page.
You can either add it to an existing contact page or create a new one.
To create a new contact page, refer to step 2 where we created a Contact Us page.
We’ll use the WPForms block to insert the form. Click on the Plus button to add a block and search for WPForms.
Select the WPForms block.
The WPForms block will appear in the content area.
Use the dropdown menu to choose the form you created earlier. WPForms will then display a preview of your contact form in the editor. Click Publish or Update to save your changes.
Visit your website to see the form in action.
If you only wanted to add the form to a page, you’re finished—congratulations!
WPForms also provides a shortcode for your contact form. Go to WPForms » All Forms and copy the shortcode next to your form.
To use the shortcode, open the page where you want to add the form, click the Plus button to add a block, and search for Shortcode.
Select the Shortcode block and paste the copied shortcode into the box.
Click Update or Publish to make your contact form live on your website.
✔Adding a Map (Optional)
If you have a physical location, consider incorporating a map for easier navigation. Plugins like WP Google Maps exist for this purpose, or you can embed a Google Map directly by pasting an iframe code from Google Maps.
✔Enhancing the Design
Utilize WordPress page builders like Elementor or the block editor to style your Contact Us page. Add images, adjust layouts, and ensure they align with your website’s overall aesthetic.
Step 6: Previewing and Testing:
✔Previewing the Page:
Click Preview to see how your Contact Us page appears. Verify form functionality and ensure all elements display correctly.
✔Testing the Form:
Submit a test message to confirm that the form works and that you receive the submission at the correct email address.
✔Publishing:
Once satisfied, click Publish to make your Contact Us page live on your website.
Final Tips:
✔Simplicity is Key
Ensure the form is easy to use and that the required fields are marked.
✔Privacy Matters
Avoid collecting unnecessary personal information and prioritize securing contact details.
✔Regular Updates
Periodically check and update your Contact Us page to reflect any changes in contact information or policies.
Elements of an Effective Contact Page
Having learned how to create a Contact Us page, let’s look at the elements of an effective one.
A well-designed contact page improves the user experience and facilitates business contacts. Here are the important characteristics that define an effective contact page.
i. Prominent Call-to-Actions:
Invite visitors to initiate communication with clear and accessible call-to-actions.
ii. Clear and Findable Contact Information
Display contact details prominently and legibly. Ensure the contact page is easily accessible from various sections of the website.
iii. Post-Submission Page
Redirect visitors to a thank you page after they submit a contact form. This assures that their information was received.
iv. Visual Appeal
Incorporate visually engaging images and illustrations to make the page aesthetically pleasing and align with the brand identity.
v. Optimized Design
Implement a basic yet effective layout to effortlessly display information and media. Proper scaling on mobile devices is critical.
vi. Helpful Copywriting
Use friendly and informative language to assist visitors. Express willingness to provide assistance and build connections, particularly for small businesses.
Conclusion
Creating an effective contact page is straightforward and won’t take much time. Don’t overlook this section in favor of other parts of your website. For a truly impressive site, every page should be of high quality.
Focus on designing a visually appealing page and including all essential business information. If you add a contact form, be sure to test it thoroughly before going live. By investing some care into your contact page, you might find yourself receiving more inquiries from potential customers.