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Is Blogging Oversaturated? Here’s How to Stand Out

It is no secret that blogging is a booming industry. However, it still might surprise you just how saturated the blogosphere can get.

In the past few years alone, blogging has become one of the most popular ways for people to share their experiences with the world — and this is only the beginning. 

More and more people are discovering the power of online content to not only help them reach new audiences but also grow their own following organically.

Whether you are an established author or a brand looking to connect with your audience on an individual level, there are plenty of ways to stand out on your blog this month — whether you’re just getting started or want to take your blogging skills from novice to expert in no time.

Is blogging overcrowded?

I know I’ve seen comments like this before — and it’s always a bit of a shock to see.

I mean, how can it be? There are literally thousands of blogs out there on just about any topic you can imagine.

If you are not sure what I mean, take a look at these numbers:

According to blogging statistics that appeared on OptinMonster.com, there are about 70 million posts being published each month by WordPress users.

  • There are more than 600 million blogs on the internet
  • Over 2 million blog posts are published on a daily basis
  • There are 31.7 million bloggers in the US alone

This doesn’t even count all the blogs that were added in 2022 alone. The number is still staggering!

Why you should be worried

Even if your blog is doing well — and if you think your post is pretty good — chances are that someone else will have written something even better than yours by now. 

That means your content won’t get read very often and won’t rank very high in search engine results (unless you do SEO). This will make it tough for you to build an audience or sell anything because most people won’t know where to find you or what to buy from you. 

You could try paying for advertising (which can be expensive), but that would mean you’d have to spend a lot of money to get a lot of readers. 

That’s why I’ve written this blog post: to help your blog stand out from the crowd.

How to Easily Stand Out in a Crowded Blogging Niche

1). Have a relevant niche

To get your blog noticed in the first place, you need to focus on writing posts that are relevant to your readers. 

If you are new to blogging, it is highly recommended that you keep this in mind when creating your first few posts. 

For example, if you are a writer who wants to make a name for yourself as an expert on food and cooking, then it would be wise for you to start by sharing information about the latest cookbooks or recipes that interest you. 

This will not only help you gain more followers but also boost your credibility as an authority in your field — which is crucial for any budding blogger! 

2). Be authentic and genuine

When it comes to blogging, one’s personality goes a long way — especially if it is authentic and genuine. 

It doesn’t matter how good of a writer or speaker you are if people can’t connect with what they read on your blog or watch on your YouTube channel. Therefore, authenticity is essential in this industry — especially when building up a following from scratch. 

Try not to be too preachy or overly promotional with what you write about on your blog — this will only come across as fake and inauthentic . Instead, try presenting yourself as an open-minded individual who can speak from personal experience because of the things she has learned throughout her life — just like anyone else reading her blog post! 

3). Share quality content

In order to gain a following, you have to create quality content that is worth sharing.

The easiest way to do this is by creating a blog post that has a purpose and meaning behind it. 

You can do this by following the 5W’s of blogging :

  • What’s your subject?    (What are you going to write about?)
  • What’s your writing style?    (How are you going to write about it?)
  • Who is your audience?    (Who are you writing for?)
  • Why should they read it?    (What will make them want to read it?)
  • What’s the final message of your blog post?    (What is the goal of your blog post?) 

4). Incorporate SEO guidelines

If you are not familiar with the term “SEO” (Search Engine Optimization), it is basically a way to get your blog post to appear on page one of Google when someone searches for a certain word or phrase. 

The way this works is by using keywords in your post’s title and body, which will make the article easier for Google to index and therefore, easier for the reader to find.

For instance, if you wanted to write about the benefits of eating healthy, you could title your blog post as “Benefits of Eating Healthy” or “Healthy Benefits” and then write about how important it is to eat healthy every day.

To help increase your chances of being seen by more people, you should also include some keywords in your post’s body text as well. 

5). Blog about your expertise

If you are a blogger who has a lot of experience writing on a certain topic, then you should blog about it. 

For example, if you are an expert in travel blogging, then you should blog about travel. 

6). Guest Blog

A guest blog is when someone writes a guest post for your blog. 

The guest author will have the opportunity to write about their unique expertise and send their article to your readers. If it’s accepted, they’ll become a new contributor to your blog. 

Guest posting also gives you a chance to build relationships with other bloggers and increase your authority.

Final Thoughts

I’m not saying that all bloggers are doing this from the beginning. Many of them are just starting out, and they don’t know how to write well or how to market themselves. 

But once they get better at it, their blog will start getting a lot of traffic and a lot of sales, which is the whole point of blogging: to make money online. 

But you don’t want to become a writer just for the money. You want to write because you love writing and you want your blog to be read by lots of people (not just your family and friends). 

So if you are going to do this, remember that blogging is a business, not a hobby. You have to treat it like a real business, and you can’t expect to make money without putting in the time and effort.

You can’t just sit down at your computer at night and start writing. You have to write every day. 

I’m not a good writer, and I don’t even know if I’m going to be able to make money from my blog. But that’s OK. You don’t have to be a great writer or a good marketer (or even a good blogger). You just have to be consistent and work hard, and you’ll eventually make money from your blog. 

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