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How To Change Business Account To Personal Account In Instagram

How to Change Business Account to Personal Account in Instagram is a common question for many users. Instagram offers different types of accounts: personal, business, and creator accounts. Each type has its own features and benefits. Personal accounts are for regular users who want to share photos and videos with friends and family. Business accounts are for companies and brands to promote their products and services.

There are several reasons why you might want to switch from a business account to a personal account. You may no longer need the business features, or you might want to make your account more private. Switching back to a personal account can also simplify your Instagram experience if you prefer not to use the extra tools designed for businesses.

In this article, we will guide you through the process of changing your Instagram account from business to personal. This will help you manage your Instagram profile according to your current needs.

#1. Before You Switch

Consequences of Changing to a Personal Account

When you decide to switch your business account to a personal account on Instagram, there are some things you need to think about. Your business account has special tools and features that are very helpful for businesses. These tools can help you see how many people view your posts, find out which posts are most popular, and learn about your followers. When you switch to a personal account, you will no longer have access to these tools.

Changing to a personal account can affect your reach. Business accounts have tools that can help you get more followers and likes. Without these tools, it might be harder for people to find your posts. So, if you are trying to grow your audience, switching to a personal account might not be the best idea.

Data and Features You’ll Lose

If you switch from a business account to a personal account, you will lose some important data and features. Here are some examples:

a). Insights and Analytics: With a business account, you can see insights and analytics. These show how well your posts are doing and give information about your followers. This information will be gone when you switch to a personal account.

b). Contact Button: Business accounts have a contact button on their profile. This makes it easy for people to get in touch with you. This button will disappear if you switch to a personal account.

c). Promotions and Ads: Business accounts can create promotions and ads to reach more people. This feature is not available for personal accounts, so you will not be able to promote your posts.

d). Shopping Features: If your business sells products, you might use Instagram’s shopping features. These features help people buy your products directly from your posts. Personal accounts do not have these shopping features.

Before you decide to switch your Instagram account from business to personal, think carefully about what you might lose. Consider whether a personal account will meet your needs and if you can manage without the tools and features of a business account. Once you are sure, you can go ahead and make the switch.

#2. Step-by-Step Guide

Step 1: Go to Your Profile

First, open the Instagram app on your phone. Look at the bottom of the screen and find the profile picture icon. Tap on your profile picture in the bottom right corner. This will take you to your profile page.

Step 2: Open Settings

Once you are on your profile page, find the menu. It is a button with three lines in the top right corner. Tap on this button. A menu will pop up. 

Step 3: Find Account Type Settings

screenshot of settings on instagram

If you have a business profile, look for “Business tools and controls.” If you have a creator profile, look for “Creator tools and controls.” Tap on the one that matches your profile type.

Step 4: Switch to Personal Account

screenshot of creator menu on instagram page

After tapping on the appropriate tools and controls option, you will see different settings for your account. Scroll down until you find the “Switch to personal account” option. Tap on this option.

Step 5: Confirm the Switch

A message will appear asking if you are sure you want to switch back to a personal account. Click “Switch back” to confirm. Your account will now be a personal account.

By following these steps, you can easily change your Instagram business account to a personal account. Remember, having a personal account might give you a more private experience on Instagram.

Read also: How To Create An Online Store With WordPress

#3. Post-Switch Actions

After switching, there are two important things to do: reviewing your privacy settings and adjusting your profile information.

Reviewing Privacy Settings

Now that your account is personal, you may want to check your privacy settings. Go to “Settings” again, and this time tap on “Privacy.” Here, you can choose who can see your posts, who can send you messages, and more. If you want only your followers to see your posts, you can set your account to private. This is a good way to keep your posts safe from strangers.

Adjusting Profile Information

After changing to a personal account, you might want to update your profile. Go back to your profile and tap “Edit Profile.” Here, you can change your name, username, bio, and profile picture. Make sure your profile reflects who you are and what you want to share. You can also add links to your website or other social media profiles if you like.

Frequently Asked Questions

Can I switch back to a business account?

Yes, you can switch back to a business account anytime you want. Just follow the same steps and choose “Switch to Business Account” instead.

Will I lose my followers?

No, you will not lose your followers. Changing your account type does not affect your followers. They will still be able to see your posts.

What happens to my insights data?

When you switch to a personal account, you will lose access to the insights data. Insights show you how many people are viewing and interacting with your posts. If you switch back to a business account later, you will start getting new insights data from that point forward.

Changing your Instagram account from business to personal is easy and can be done in just a few steps. This can be a good choice if you want a simpler, more private account. Remember, you can always switch back if you change your mind.

Read also: How To Remove a Business Account From Instagram


To conclude, changing your business account to a personal account on Instagram is a simple process. First, you need to go to your profile and tap on the menu. Then, select “Settings” and go to “Account.” Here, you will see the option to switch to a personal account. After confirming your choice, your account will be changed. Before you make this change, think about what it means for your business. A personal account has fewer tools for tracking and promoting your posts. If you still want to keep an eye on how your posts are doing or if you use ads, a business account might be better for you. For more helpful tips and guides, visit Truehost Academy on YouTube. They have many videos that can help you with Instagram and other online tools.

Read also: How to Start a Freelance Business in 2024 + Strategies for Success


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